“A goal without a plan is just a wish” – Antoine de Saint-Exupéry (1900-1944), French poet and aviator
IB DP1 Business Management students created a Business Plan together to role play the launch of their Pop-Up Shop.
Mission Statement
“To serve delightful, authentic French-style crepes that bring a taste of Paris to CISB, creating a fun and welcoming snack-time experience filled with flavor and creativity.”
Vision Statement
“To be the ultimate Pop-Up Shop for hungry students, offering delicious crepes that spark joy and inspire a love for global flavors and shared moments.”
Transfer goals
The objective of this role play is to provide students with an opportunity to apply their knowledge of business plans to a fictional, yet potential real-life company. Students should be able to apply the key concept of creativity as they use this planning tool, and evaluate whether the detailed contents helped the business achieve its strategic goals.
